The drama of “I have nothing to wear” is real: to get dressed becomes a real environmental issue when we buy clothes that we don’t even remember to have. The video tries to outline the problem of serial accumulation, ironically asking us: what would happen if we wore the unused 81% of our clothes?
Metaphor used:
Inversion of reality: reversing the percentages number I wanted to make fun of the accumulation of clothes.
It’s the opposite of the story “The Emperor New Clothes”.
Intended Meaning:
We are not aware of the serial accumulation of clothes.
Individuals are not able to perceive their share in global problems, and for example in Italy more than 80% of the clothes we buy are not used.
Source:
"Wasteful World" Movinga