The drama of “I have nothing to wear” is real: to get dressed becomes a real environmental issue when we buy clothes that we don’t even remember to have. The video tries to outline the problem of serial accumulation, ironically asking us: what would happen if we wore the unused 81% of our clothes?
Inversion of reality: reversing the percentages number I wanted to make fun of the accumulation of clothes. It’s the opposite of the story “The Emperor New Clothes”.
We are not aware of the serial accumulation of clothes. Individuals are not able to perceive their share in global problems, and for example in Italy more than 80% of the clothes we buy are not used.
"Wasteful World" Movinga